Broke & Joking
Broke & Joking
A fictional brand that delivers financial tips & tricks through a satirical lens.
A fictional brand that delivers financial tips & tricks through a satirical lens.
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Goals
Goals
Broke & Joking is a fictional brand that delivers financial tips & tricks, in-person speaking events, and regular newsletters offering advice for a primarily student demographic through a satirical lens.
Broke & Joking is a fictional brand that delivers financial tips & tricks, in-person speaking events, and regular newsletters offering advice for a primarily student demographic through a satirical lens.
The Process
The Process
I leaned into irony, contrast, and a circus aesthetic to inform this brand's voice and visual system. From logo design to site layout, every element was crafted to reflect the brand's "funny because it's true" and "in the same boat" tone. I conducted user-research, a competitive audit, and iterative design to deliver a brand identity and website design.
I leaned into irony, contrast, and a circus aesthetic to inform this brand's voice and visual system. From logo design to site layout, every element was crafted to reflect the brand's "funny because it's true" and "in the same boat" tone. I conducted user-research, a competitive audit, and iterative design to deliver a brand identity and website design.
Outcomes
Outcomes
This project resulted in a brand identity and website that feels simultaneously goofy and serious. Through all communication channels, the audience is greeted with over-the-top visuals paired with serious advice that can help the most vulnerable in society.
This project resulted in a brand identity and website that feels simultaneously goofy and serious. Through all communication channels, the audience is greeted with over-the-top visuals paired with serious advice that can help the most vulnerable in society.
Deliverables
Deliverables
User-research
Logo
Brand identity
Website
Poster campaign
Newsletter template
Copywriting
User-research
Logo
Brand identity
Website
Poster campaign
Newsletter template
Copywriting