GettingItDone - UofT
GettingItDone - UofT
GettingItDone is an elective MBA course available at Rotman School of Management, University of Toronto.
GettingItDone is an elective MBA course available at Rotman School of Management, University of Toronto.
Tools Used: Illustrator, Photoshop, InDesign, Figma, Webflow, HTML, CSS, JS
Tools Used: Illustrator, Photoshop, InDesign, Figma, Webflow, HTML, CSS, JS
Tools Used: Illustrator, Photoshop, InDesign, Figma, Webflow, HTML, CSS, JS
Goals
Goals
This brand identity & functional website was developed for the Getting It Done course at the University of Toronto. This reflected the bold yet approachable nature of the course - capturing the energy of entrepreneurship while remaining grounded in the academic background of the course.
This brand identity & functional website was developed for the Getting It Done course at the University of Toronto. This reflected the bold yet approachable nature of the course - capturing the energy of entrepreneurship while remaining grounded in the academic background of the course.
The Process
The Process
I took this project from research to launch, acting as the product owner. Utilizing a research-based approach, we identified key themes and problems users face, conducting thorough user-testing. We then went through multiple rounds of iteration, revising the concepts as needed. Emphasis was placed on creating a cohesive an extensible identity that could be used past the design system & website.
I took this project from research to launch, acting as the product owner. Utilizing a research-based approach, we identified key themes and problems users face, conducting thorough user-testing. We then went through multiple rounds of iteration, revising the concepts as needed. Emphasis was placed on creating a cohesive an extensible identity that could be used past the design system & website.
Outcomes
Outcomes
The final identity provided a strong, accessible, and memorable presence for the course, impressing our stakeholders including students and instructors. The system acts as a front-facing hub for all GettingItDone communications.
The final identity provided a strong, accessible, and memorable presence for the course, impressing our stakeholders including students and instructors. The system acts as a front-facing hub for all GettingItDone communications.
Deliverables
Deliverables
Logo design
Brand identity
Brand guidelines
Brand collateral
Digital design system
User-tests
Copywriting
Website
SEO
Maintenance & upkeep documentation
Logo design
Brand identity
Brand guidelines
Brand collateral
Digital design system
User-tests
Copywriting
Website
SEO
Maintenance & upkeep documentation