MacEwan Media Production
MacEwan Media Production
MacEwan Media Production is the digital content arm of the Department of Communication at MacEwan University.
MacEwan Media Production is the digital content arm of the Department of Communication at MacEwan University.
Tools Used: Illustrator, After Effects, Photoshop, Figma, Squarespace (customized), HTML, CSS, JS
Tools Used: Illustrator, After Effects, Photoshop, Figma, Squarespace (customized), HTML, CSS, JS
Tools Used: Illustrator, After Effects, Photoshop, Figma, Squarespace (customized), HTML, CSS, JS
Goals & Objectives
Goals & Objectives
Goals & Objectives
This brand identity represents the collaborative and creative endeavors of MacEwan Media Production, MacEwan University’s fully operational media production studio in the heart of Allard Hall. The development of this brand was its own collaboration between students in the Design program and staff in the Faculty of Fine Arts and Communications.
This brand identity represents the collaborative and creative endeavors of MacEwan Media Production, MacEwan University’s fully operational media production studio in the heart of Allard Hall. The development of this brand was its own collaboration between students in the Design program and staff in the Faculty of Fine Arts and Communications.
This brand identity represents the collaborative and creative endeavors of MacEwan Media Production, MacEwan University’s fully operational media production studio in the heart of Allard Hall. The development of this brand was its own collaboration between students in the Design program and staff in the Faculty of Fine Arts and Communications.
The Process
The Process
The Process
We worked collaboratively and iteratively to create a cohesive brand identity, print & wayfinding materials, motion graphics for classes, and a fully functional website.
We worked collaboratively and iteratively to create a cohesive brand identity, print & wayfinding materials, motion graphics for classes, and a fully functional website.
We worked collaboratively and iteratively to create a cohesive brand identity, print & wayfinding materials, motion graphics for classes, and a fully functional website.
Outcomes
Outcomes
Outcomes
The project was a success, having met all deadlines and deliverables. The website continues to be a front-facing place for people to find information about, and book services with MacEwan Media Production.
The project was a success, having met all deadlines and deliverables. The website continues to be a front-facing place for people to find information about, and book services with MacEwan Media Production.
The project was a success, having met all deadlines and deliverables. The website continues to be a front-facing place for people to find information about, and book services with MacEwan Media Production.
Deliverables
Deliverables
Deliverables
Website design & development
SEO
User-tests
Motion graphics
Key messaging
Branding & visuals
Animations & microinteractions
Website design & development
SEO
User-tests
Motion graphics
Key messaging
Branding & visuals
Animations & microinteractions
Website design & development
SEO
User-tests
Motion graphics
Key messaging
Branding & visuals
Animations & microinteractions