MARSNOW!
MARSNOW!
MarsNow is a fictional reality show for the book "Girlfriend on Mars"
MarsNow is a fictional reality show for the book "Girlfriend on Mars"
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Goals
Goals
MarsNow is a fictional reality show appearing in the book "Girlfriend on Mars." The goal of this project was to bring the book's narrative to life, creating a website reflective of the fictional world's dystopian atmosphere where viewers could follow contestants, shop for products, and engage with exclusive streaming content.
MarsNow is a fictional reality show appearing in the book "Girlfriend on Mars." The goal of this project was to bring the book's narrative to life, creating a website reflective of the fictional world's dystopian atmosphere where viewers could follow contestants, shop for products, and engage with exclusive streaming content.
The Process
The Process
I began by mapping the user journey for our primary demographic - show viewers. From there I developed a modular design system that could adapt to increasing amounts of content from episode recaps, contestants, and products in the shop page.
I began by mapping the user journey for our primary demographic - show viewers. From there I developed a modular design system that could adapt to increasing amounts of content from episode recaps, contestants, and products in the shop page.
Outcomes
Outcomes
Utilizing an original take on the fictional show, the project successfully fit the atmosphere of the book. A modular layout was created capable of responding to large amounts of content.
Utilizing an original take on the fictional show, the project successfully fit the atmosphere of the book. A modular layout was created capable of responding to large amounts of content.
Deliverables
Deliverables
Color palette
Typescale & typographic system
Home & shop page mockups
Copywriting
Color palette
Typescale & typographic system
Home & shop page mockups
Copywriting