Nexus Business Park
Nexus Business Park
Nexus business park is a multi-use business park catering to industrial and professional clientele.
Nexus business park is a multi-use business park catering to industrial and professional clientele.
Tools Used: Illustrator, Photoshop, InDesign
Tools Used: Illustrator, Photoshop, InDesign
Tools Used: Illustrator, Photoshop, InDesign
Goals
Goals
This brand identity was developed to reflect the vision of Nexus Business Park - a modern, multi-purpose commercial hub designed to foster innovation, connection, and growth in Edmonton. The goal was to create a brand system flexible enough to represent the site's clientele and be used across multiple channels.
This brand identity was developed to reflect the vision of Nexus Business Park - a modern, multi-purpose commercial hub designed to foster innovation, connection, and growth in Edmonton. The goal was to create a brand system flexible enough to represent the site's clientele and be used across multiple channels.
The Process
The Process
I approached the project through a combination of research and iterative design. From initial concepts to final execution, I developed a cohesive language utilizing a logo system, print collateral, and mockup concepts.
I approached the project through a combination of research and iterative design. From initial concepts to final execution, I developed a cohesive language utilizing a logo system, print collateral, and mockup concepts.
Outcomes
Outcomes
The Nexus Business Park project was completed successfully, providing the site with a recognizable and unique identity. The logomark and corresponding collateral including background patterns and tertiary brand assets are flexible enough to be used across a variety of communication channels including both digital and analog messaging.
The Nexus Business Park project was completed successfully, providing the site with a recognizable and unique identity. The logomark and corresponding collateral including background patterns and tertiary brand assets are flexible enough to be used across a variety of communication channels including both digital and analog messaging.
Deliverables
Deliverables
Logo design and brand identity
Brand guidelines
Print collateral
Product mockups
Logo design and brand identity
Brand guidelines
Print collateral
Product mockups