Raven Radio
Raven Radio is a local indigenous radio station
Tools Used: Illustrator, Photoshop, Figma
Goals & Objectives
89.3 The Raven is an Indigenous & Inclusive radio station found in Edmonton, Alberta owned by the Aboriginal Multi-Media Society (AMMSA). This project aimed to unify their brand identity and modernize their website to create a visually appealing and well-converting website that lowers drop-off rates.
The Process
I worked in multiple programs to create a cohesive and visually appealing website that reflected their core values and brand identity using a typical double diamond design workflow. Starting with user interviews & testing, moving into low fidelity wireframing, and finally creating a mockup.
Outcomes
While this was a mock project and was never launched, it was a huge success in my web design journey teaching me invaluable skills about the double diamond design process and further honing my skills in Figma & other vector-based editing softwares.
Deliverables
User testing
User interviews
Brand guidelines & style guide
Raven Radio
Raven Radio is a local indigenous radio station
Tools Used: Illustrator, Photoshop, Figma
Goals & Objectives
89.3 The Raven is an Indigenous & Inclusive radio station found in Edmonton, Alberta owned by the Aboriginal Multi-Media Society (AMMSA). This project aimed to unify their brand identity and modernize their website to create a visually appealing and well-converting website that lowers drop-off rates.
The Process
I worked in multiple programs to create a cohesive and visually appealing website that reflected their core values and brand identity using a typical double diamond design workflow. Starting with user interviews & testing, moving into low fidelity wireframing, and finally creating a mockup.
Outcomes
While this was a mock project and was never launched, it was a huge success in my web design journey teaching me invaluable skills about the double diamond design process and further honing my skills in Figma & other vector-based editing softwares.
Deliverables
User testing
User interviews
Brand guidelines & style guide
Raven Radio
Raven Radio is a local indigenous radio station
Tools Used: Illustrator, Photoshop, Figma
Goals & Objectives
89.3 The Raven is an Indigenous & Inclusive radio station found in Edmonton, Alberta owned by the Aboriginal Multi-Media Society (AMMSA). This project aimed to unify their brand identity and modernize their website to create a visually appealing and well-converting website that lowers drop-off rates.
The Process
I worked in multiple programs to create a cohesive and visually appealing website that reflected their core values and brand identity using a typical double diamond design workflow. Starting with user interviews & testing, moving into low fidelity wireframing, and finally creating a mockup.
Outcomes
While this was a mock project and was never launched, it was a huge success in my web design journey teaching me invaluable skills about the double diamond design process and further honing my skills in Figma & other vector-based editing softwares.
Deliverables
User testing
User interviews
Brand guidelines & style guide