Raven Radio
Raven Radio
An indigenous radio station local to the Edmonton area
An indigenous radio station local to the Edmonton area
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Tools Used: Figma, Illustrator, Photoshop
Goals
Goals
Raven Radio is an indigenous radio station local to the Edmonton area. It is dedicated to amplifying indigenous voices, stories, and music. The goal of this school project was to design a digital presence that reflects the station's cultural roots, community connection, and creative spirit through consistent styling and a mockup that feels respectful and modern.
Raven Radio is an indigenous radio station local to the Edmonton area. It is dedicated to amplifying indigenous voices, stories, and music. The goal of this school project was to design a digital presence that reflects the station's cultural roots, community connection, and creative spirit through consistent styling and a mockup that feels respectful and modern.
The Process
The Process
I began by researching the offerings of Raven Radio, and the stories that power the station. Through user-testing and an iterative approach, we developed a visual identity and site structure that modernizes the app and ensures it's accessible and intuitive for all users.
I began by researching the offerings of Raven Radio, and the stories that power the station. Through user-testing and an iterative approach, we developed a visual identity and site structure that modernizes the app and ensures it's accessible and intuitive for all users.
Outcomes
Outcomes
The project resulted in a modernized version of the current website that still retained their brand voice and highlighted the importance of local indigenous stories and news.
The project resulted in a modernized version of the current website that still retained their brand voice and highlighted the importance of local indigenous stories and news.
Deliverables
Deliverables
User-testing
Color palette
Typescale & typographic system
Homepage mockup
Copywriting
User-testing
Color palette
Typescale & typographic system
Homepage mockup
Copywriting